Rio 2016 Summer Olympics, Apple Promotionals
Sochi 2014, Rio 2016, Pyeonchang 2018
Blur Series
Rio 2016 Summer Olympics, Apple Promotionals
KAREN NICOL
As an award-winning creative director with 15+ years proven track record, I have been successfully creating digital products to drive user experience component of live events and large pitches in partnership with strategic creative, marketing and sales teams. My portfolio contains work on major sports brands like NASCAR, Premier League, NFL, NHL, the Olympics, World Cup and Kentucky Derby. I'm experienced in developing and managing digital design departments where none existed. Credited with having developed teams that created new product lines and measureable revenue for high profile corporations such as NBC Sports, Associated Press, A&E Television Networks, and WWE.
ABOUT ME
MY WORK
DESIGN PHILOSOPHY
I am highly skilled in building digital branding campaigns and redesigns In-depth expertise in conception, marketing strategy, design and production direction of digital products within emerging platforms. As a Creative thinker and visual storyteller, I like to use all the tools in the digital toolbox. The result ..a 360º creative experience in storytelling.
Experience design • Mobile App design • Web Design • UX/UI • Brand Identity • Creative Direction • Design Strategy • App Design • Integrated Marketing Campaigns • Graphic Design • Video Production
Customer centric, creative problem solver, highly skilled grasping new challenges and ideas. Trained leader capable of hiring and retaining top talent, teaching, mentoring, motivating and assisting multi-disciplined teams to achieve – and surpass - corporate goals. I like to work in an Agile environment and use design thinking as my approach to new projects.
PROJECTS
Product Design
Designed and produced for NHL on NBC, the Rio Olympic Games, the Premier League, The Open Championship and Nascar, all of these products showcase multiple view cams, race simulcasts tactical cams and athlete information. These products also stream player card data and team and league statistics simultaneously with the video stream.
Apps
NBC Apps and 2nd screen experiences for NBC Sports, Olympics, NBC Scores, and Rotoworld.
Both the Rio Olympics and the Sochi Winter Games were presented on all digital platforms. Viewers were able to enjoy the games on desktop, tablet, mobile and connected TV devices.
Brand Creative
Experience Brands through innovative interactive marketing campaigns